Entity Establishment
Does AI know who you are? L1 measures whether models can name your brand and what they know about it without prompting.
how a/i sees
your brand.
BotScope is the observatory for AI visibility. We watch how Claude, ChatGPT, Gemini, Google AI Overviews, and Microsoft Copilot answer questions about you — every day, across every layer of the AI knowledge stack — so you can fix the gaps before customers find them.
TRACKED MODELS
ChatGPTClaudeGeminiGoogle AI OverviewsMicrosoft Copilot
SECT.01 · METHODOLOGY four layers,
four layers,
one signal.
AI visibility isn't a single number. It's a stack — what AI knows about you, how deep that knowledge goes, whether you're recommended, and which of your pages get cited. BotScope measures all four.
Entity Depth
How deep does that knowledge go? L2 evaluates what AI says about your products, people, history, positioning, and proof.
Recommendation Visibility
When users ask for solutions, does AI recommend you? L3 tracks whether your brand surfaces in answer-shaped queries.
Informational Citation
Are your pages getting cited? L4 traces which of your URLs models pull from when grounding answers.
SECT.02 · OPERATION
point. scan. observe.
Connect your brand. We run a watchlist of queries against every major model on the schedule you choose, as often as daily, and grade what comes back. You see the gaps — and the deltas — before they cost you a customer.
- 01
Configure your watchlist
Tell us your brand, your competitors, and the categories that matter. We auto-generate a starter set of L1–L4 queries you can edit, or write your own.
- 02
We scan on your schedule
BotScope queries ChatGPT, Claude, Gemini, Google AI Overviews, and Microsoft Copilot on schedule. We capture full responses, citations, and ranking signals — not just snippets.
- 03
Read the readout
L1–L4 scores on every scan. Cited sources. Priority gaps. Sentiment. Competitor comparisons. Everything timestamped and exportable.
- 04
Close the gaps
BotScope points you at the specific entities, claims, and pages that aren't landing. Fix them. Watch the scores move.
START TRACKING begin the
begin the
observation.
Free 30-day trial. 200 credits, no credit card.
OPEN THE SCOPESECT.03 · JOURNAL
field notes.
ChatGPT ads have disappeared from signed-out answers
Since 25 August, not one ChatGPT answer we have collected has carried an ad, including prompts that showed ads every time in July. We checked it three separate ways. What we found, what it means for anyone tracking ChatGPT ads, and why ad recording in BotScope is paused until they come back.
Research studies: which businesses does AI recommend in your market?
Tracking your own brand tells you how AI sees you. A research study answers the question before that: when people in a market ask AI who to use, which businesses does it name, town by town, and which websites does it trust? No brand of your own required.
Improvements to our visibility scoring: recognition, sentiment and rankings
Three parts of BotScope’s scoring now judge AI answers in context instead of matching words: whether an AI actually recognises you, how each mention talks about you, and where you rank when it recommends someone. Here is what changed, why, and what it means for your numbers.